For nearly two decades, LinkedIn has provided users with an effective communication platform that allows businesses and employees to interact and engage with each other.
LinkedIn is not only one of the oldest social media networks still being used today, but remains a great channel to help establish and build brand awareness for businesses across the globe.
Improve your LinkedIn Presence
Similar to Facebook and other various social media, LinkedIn is a great stage for companies to showcase their products and services. With a range of marketing strategies, here’s how you can improve your LinkedIn presence!
On LinkedIn, it’s all about posting effectively and never drowning your followers in content! It has been proven that posting over 50 times a month will only see approximately 26 engagements. However, 10-30 times a month will generate a greater average of 80 engagements!
It is also necessary to consider the best times to post during the week. If you are a B2B company, we recommend posting mid-week during the morning and at the beginning of the week if you are B2C.
More recently, visual content has seen a greater rate of engagement at around 94% more views that text posts. The type of visual content that is effective can vary from any of the following:
Creating posts that show a variety of these elements can help to reach a wider audience and therefore increase engagement and brand awareness for your business. It is also important to focus on content that is heavily used on LinkedIn. This could include:
- Educational Posts (Blogs, Third-Party Content)
Sharing content made by others can help to provide insights from other reliable sources and is helpful for not just your business, but your audience as well! This could be anything from industry news and tips, to trends and offers. Sharing content from different companies will also help to generate greater trustworthiness from your audience.
Although the main marketing strategy for businesses has always been to campaign and sell products, creating posts on social media that feel too much like an advert will often have a negative effect on your audience. Providing content that is educational, entertaining and insightful will help to interest users more so than directly posting about your brand.
At the end of the day, building a relationship with your audience will give you a greater chance of creating leads than forcefully promoting your products and services.