It’s finally here-LinkedIn stories! After being trialled and tested throughout this year, LinkedIn have finally released their very own stories segment on mobile devices. Amongst being a great opportunity for businesses to expand their content on mobile platforms, this new update comes with a huge range of benefits for all LinkedIn users.
Following in the footsteps of its competitors like Instagram and Facebook, LinkedIn stories has enabled businesses and other users to share images and short video content. Continue reading as we take a look at the major benefits of this fresh new feature!
What is Included?
As well as image and video sharing, LinkedIn stories also includes additional features such as text, profile mentions and question boxes. This new aspect of LinkedIn is the perfect way for users to engage with followers and help to improve the traffic to their business.
Similar to Instagram and Facebook, LinkedIn stories only last for 24 hours so it is important to create engaging content that will keep your followers involved with your brand!
How Can You Use It?
From Q&As and livestreams to product deals and competitions, stories are a great way to showcase the most important features of your business.
By using this platform to communicate and answer questions, you will be able to build a more trusting relationship with your following which will help you gain a higher online ranking for your business.
On other social media sites such as Instagram, stories are mainly used to quickly capture real-time moments. This helps to create a more personal and relaxed approach to the professional community.