Whether you are building a brand-new website or are thinking of redesigning for your business, there are many factors to take into consideration in order to achieve effective results and reach your target audience. Take a look at these tips into developing a successful platform for your brand!
Choosing a Domain
Creating a successul website starts with finding a domain name that is best for your business. This should be something relevan to your brand as it will help you to become more memorable to the users who visit your site. By combining Search Engine Optimisation with brand awareness strategies, you will be able to help improve the performance of your business whilst also gaining a wider audience of potential customers. Choosing a domain name that suits your brand image will also give you a higher chance of site visibility on Search Engine Result Pages (SERPs).
When it comes to the technical features of your website, regular maintenance is a crucial part of building a website as this helps to prevent any risks or errors taking place when users are on your page. Whether you have an in-house department or rely on external companies, web hosting is extremely important for the success of any website. Whether your site is media dominant or rich in text, research should take place to determine what sort of hosting you will need.
Content Management Systems (CMS)
As well as hosting, having a content management system is a key feature to creating an effective website for any business. A CMS acts as the ‘brain’ of a website and allows you to easily manage all your content whilst also taking care of the backend to provide the ultimate user experience for your customers. Common examples of content management systems include:
Design and Branding
If you already have a website but would like to optimise further for better performance, you should think about creating a website redesign strategy! This can help you to determine the many stages needed to take in order for you to build a website that suits the needs of your audience. Including factors such as effective designs, colour schemes and unique branding will help to create a website that is both attractive and easy to navigate for your audience.
To make sure that your website performs the best it can be, you should take the time to identify any broken links or slow loading pages and fix them to make sure your customer receives the best experience on your site. It is important to view your website from the perspective of your customers as this can help you to recognise any issues that are commonly viewed by your audience. This could be any of the following:
- Contact Us Page
- Shopping Basket
- Customer Feedback Form
Call to Action (CTA)
When it comes to any written content on your website, it is necessary to always incorporate a “Call to Action” button or link. This shows potential customers that you are eager to support them with anything that they may need from your website and also helps you to develop a relationship with your audience. ‘Contact us today’ and ‘subscribe to our email newsletter’ are both examples of effective “Call to Action” phrases as they encourage the customer to engage with a business.
CTA buttons are also trackable which allows you to gain insights into the level of engagement each page is receiving on your website. This is beneficial when it comes to reporting the performance of your website as it can help you to make effective decisions for improvement in the future.
Blogging is a common form of content marketing as it provides users with more information about your business including products, services and events. Incorporating a blog into the development of your website will help to emphasise brand values and will also allow you to showcase your knowledge towards potential customers. This will create a level of trust towards your audience and later improve loyalty and retention.
Mobile use has increased significantly in the last couple of years. Because of this, it is important to optimise your website for mobile users in order to reach a growing audience. Mobile optimisation is one of the most important factors of SEO and will therefore, help to improve your user experience and site visibility.
Creating a social media profile for your business will also help you to capture a wider audience and improve the search presence for your company. By using widgets, you will be able to link your Facebook, Twitter, LinkedIn and Instagram profiles onto your website. Doing this will make it easier for customers to access other features of your business. Including outbound links into your website will also benefit your Search Engine Optimisation.
Whether it be malware, viruses or hackers, it is always important to protect both the front and back end of your website against threatening risks. This can provide safety and security for your customers’ information and you can do this by adding an SSL certificate to your website. Not only will this add credibility to your website but it will also improve the SEO performance and ranking on search engines. Performing regular security checks will also help to ensure that the safety of your customers and your website is maintained.
Whether it be through a landing page or as featured content on an article, testimonials from real customers will help you to gain trust from new users when it comes to your products and services. This review-like system will benefit your business and improve brand awareness whilst also helping you to acquire new customers.
Linking your website to tracking tools such as Google Analytics will allow you to analyse user engagement and other data in real-time. This is a great way of being able to identify the performance of your content and will later help you when it comes to future marketing and development strategies.
This may seem like an obvious tip but it is important to include original content onto your website as this will help you to better establish your company as uniquely as possible. Doing this will also provide users with information that is never found anywhere else and will help you to create a sense of authority for your business. This could include anything from:
- Text content