Want to learn more about the expanding world of AI? As AI becomes more important to online servers, it is essential for businesses to understand how transforming advertisement and graphic design products can benefit online ranking and customer revenue.
What is AI?
AI, commonly known as Artificial Intelligence is a machine system that analyses website data and is widely used to perform tasks by understanding text, sounds and images. Just like humans! Because of its abilities, AI is becoming more and more popular in the marketing industry. Artificial Intelligence has transformed the digital way of working and, amongst doing this, has evolved into helping businesses with Advertising and Graphic Design.
Because of its capabilities, AI has been used by a huge range of leading brands. This has helped to increase user engagement whilst creating an easier platform for customers.
Google has used artificial intelligence to generate a ‘predictive text’ feature on its Gmail system. The AI format can recommend users what to type next, creating a faster process for emailing. This is especially convenient for businesses and their customers.
Facebook has enhanced its social media properties by incorporating AI into its image posting format. By using Artificial Intelligence, users are given recommendations of who to tag in their photos based off of facial recognition.
As one of the most well-known Artificial Intelligence Systems, Siri can respond to a huge range of commands by listening and recognising peoples’ voices. Since Apple launched Siri in 2011, there has been a selection of leading brands using AI for voice recognition services. Google’s Home and Amazon’s Alexa are just a few of its kind.
Advertising with AI
There is an array of benefits that comes with using Artificial Intelligence when working with advertising for your business. These include:
AI has the ability to record how your ads are performing. But, unlike any data analytics software, AI can also smartly suggest ways of improvement that is based off your business objectives! Some advanced AI systems can even produce these enhancements automatically. Using this software allows businesses to perform quickly. This will, in turn, allow for more time on other requirements.
Artificial Intelligence also offers systems that can create advertisements based on business goals. It does this by using data to analyse the performance and user engagement across your website and other digital channels.
Knowing your target audience is a key factor when it comes to creating ads. By using AI, businesses have the ability to recognise new and existing customers. The AI also takes note of your ad performance and KPIs and can use this information to help identify your target audience. It is essential to keep track on who your key customers are so you can adjust your advertising techniques accordingly.
Graphic Design with AI
When it comes to Graphic Design, Artificial Intelligence software is recognised as a great design tool. With a variety of benefits, its main objective is to speed up the development process for the graphic industry.
Similar to Advertising, AI analyses user data and suggests alternative designs based off this information. This is something a designer is incapable of doing. However, these graphics can be enhanced by the worker. This method is initially used to help reduce costs, improve efficiency and increase the amount of designs produced which will, in turn, help business sales.
AI also has the ability to categorise different websites as a way of choosing suitable colours, backgrounds and font styles for graphics. This creates an extremely simple work experience for designers.