Carlisle Fluid Technology have been working with DSM Design for over 20 years and are a global supplier and manufacturer of spray gun equipment, including leading brands such as DeVilbiss and Ransburg. They currently have distributors across North America, South America, Central America, Europe, Africa, Asia and Australia.
Three years ago, DSM Design were approached to update their website and build a central system for all their international websites to sit under. This meant that they needed a new robust platform that was dependable, accessible, fully functioning and had a clear design aesthetic.
The Global System
The new system was built using the high-end Expression Engine content management system software. This brand-new system controls multiple websites across the world, all sitting under one system upgraded by the team at DSM. This system creates localised content and language translation between both the front-end and back-end of the website, to ensure it’s accessible for all.
The new system is designed from the ground up to ensure it is fully mobile optimised and responsive, which means it looks great on any device. We designed a simple menu system, with a clear layout by considering the user experience. This means that the end user can navigate the system with ease, to find the information they need.
Boosting their Digital Presence
Carlisle Fluid Technology consulted with us to increase their SEO presence. Notably, we have also considerably helped to increase their visibility on Google, compared to their major competitors, which ensures Carlisle can continue to position themselves as the market leader of spray gun technology.
We are currently onto the next stage of development, by looking at future website expansion to continue Carlisle Fluid Technology’s global presence.