Davidson Deem

Davidson Deem - DSM Design Ltd

The Brief

Davidson Deem are specialist mortgage advisers in Dorset and were looking to target select keyword search terms, that are important to their business, whilst improving the quantities of leads to their website.

Davidson Deem - DSM Design Ltd
Davidson Deem - DSM Design Ltd

The Solution

DSM Design applied a range of SEO activities in order to achieve positions for specialist keyword search terms, these included:

  • Methodical approach to selecting keywords to target, which took into consideration search volume and competition
  • Applying technical SEO techniques in order to improve the website’s overall health
  • Creating a content strategy to target specialist keyword search terms and to strengthen current copy on the website
  • Implementing an onsite optimisation strategy
  • Setting up goals in Google Analytics to monitor the performance of the website in line with the organic search channel
  • Link building activity to increase offsite presence

We implemented the following tactics:

  • Created content for the website
  • Performed technical fixes to the website
  • Keyword research to select the best keywords to appear for
  • Link building

The Results

increase in users to the website via organic search YOY (2019 vs 2020)

increase in new users to the website via organic search YOY (2019 vs 2020)

increase in sessions to the website via organic search YOY (2019 vs 2020)

Notable increase in leads via the website

Increase in average position of over 30 positions (2019 vs 2021)


“After a detailed presentation by DSM we were convinced their targeted organic growth made much more sense than simply paying Google for leads. Although the initial benefits take longer to show through, we are far more in control and we are able to specifically target the sectors of the market we specialise in (rather than a scatter gun approach). Over the past 6 months in particular, we have seen the amount of business gained through Google searches increase massively and we expect that to continue.”

Peter Stokes Director
Davidson Deem Ltd

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Contact DSM Design for Digital Marketing

If you are looking for a free SEO audit, SEO services or SEO consultancy do not hesitate to contact DSM Design, either through the online form or via the telephone on 01202 048079. We also offer marketing, e-commerce, web design and web development solutions. Our experts can act as consultants or can aid with the delivery of your digital projects.

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