The Web Design Brief
Digital Radio UK works with Government, broadcasters, manufacturers, retailers, and a wide range of stakeholders to progress digital listening across all platforms and locations, and to help secure UK radio’s digital future. Their Board comprises representatives from the BBC, Global, Bauer Media and more.
Digital Radio UK commissioned DSM Design to create a new website which would improve the user-interface of their existing solution and incorporate the organisation’s new branding. The brief required a versatile solution, comprising elements for both B2B and B2C audiences, ranging from a postcode checker to enable consumers to search for digital radio stations available in their area and technical information for industry on the Digital Tick Mark scheme.
The Web Development Solution
DSM Design chose to use a WordPress solution for the Digital Radio UK website. This gives the client the ability to edit their own content and make image changes when they so wish. The website contains a Latest News section which allows the user to explore current posts and enables quick and easy navigation between posts.
Landing Pages for Social Media Campaigns
DSM Design was involved in the web design and web build of a social media campaign for Digital Radio UK. It involved building elements designed to encourage click-throughs and subsequently conversions. We also set up the relevant pixels on the website. DSM Design have experience designing and building websites and landing pages to specific SEO and paid advertising criteria. If you need support with your marketing material, simply get in touch with DSM Design today. Having been established since 1986, we also specialise in graphic design for print.
“DSM Design have done a great job in transforming www.getdigitalradio.com and creating a new and improved experience for users of the site from across all sectors. They understood our brief and requirements, and have delivered all elements of our projects on time, within budget and to a high standard. The team are a pleasure to work with, and are always responsive and can-do. I’m delighted with the service we received from DSM and the site they delivered.”
Yvette Dore Communications Director
Digital Radio UK