Insignia Shade and Shutter Company have been established for over 20 years and provide a local business offering of blinds, awnings and shuttering services to the Parkstone area. Insignia Shade and Shutter Company were looking for a brand-new website and a new look and feel for it. They also wanted to increase the amount of leads achieved through the website. DSM Design Ltd. began the web build process by designing and re-branding the website.
Web Design & Branding
We rebranded the website and designed it with a goal of increasing more business. By developing call to actions and developing a mascot for the brand we wanted the website to be more memorable to users and stand out amongst the competition.
The website is built on WordPress which allows for simple and easy content uploads and has numerous options for user access at various levels. WordPress also allows for simple form tracking and allows Insignia Shade and Shutter Company to manage their enquiries made through the website.
Measurement & Data
Using Google Analytics goals, Insignia Shade and Shutter Company can now measure the success of their online marketing traffic by channel. This has helped informed decision making when it comes to tactics.