Magna Mazda are one of the largest motor dealers in the UK and the main Mazda dealership in Hampshire and Dorset. Their 5 sites carry large volumes of new and used cars all of which need to be listed or featured on the website. This all required careful design and development so that all information and photographic imagery can be easily uploaded into the ‘back-end’ of the website by members of staff and the technology we built in does the rest. In November 2014 we built a brand-new website to replace our previous work that had been used successfully for over 5 years.
It is worth mentioning that we also worked on projects with the Horizon Honda Group, Nissan and Citroën garages.
It’s all About Selling Cars – Easily
We utilised our existing relationship to gain a clear understanding of Magna Mazda’s new requirements. Our aim was to create and build a website which would appeal to buyers throughout the car ownership journey and provide an exciting and coherent user experience. One of the site’s most important tasks is to promote used cars; we ensured the search tool was easy to use and that the contact info and call to action details on each showroom were clearly visible and accessible.
App’s on Tap
Given the rise in the use of mobile devices to access websites, it became essential for Magna Mazda to provide a way for their customers to engage with the website in any way they needed to at any time of day. As well as a responsive website we built a Web App that all customers can install onto their smartphones to search for cars whenever or from wherever is convenient in their busy lives. Alongside this we built a separate app for the sales staff at Magna Mazda to easily upload new cars to the system complete with photographs and registration lookup.
Adding Cars with Ease
To make it much easier for the client to add cars we built a new Car Dealership WordPress Plugin that pulls data from both Glass’s and CarweB. All any member of the sales team needs to do is open the web app on his phone, enter the registration number of the car, add marketing copy and save. That’s it the car then appears live. The managers have full access to the main system so they can edit and control other details that the dealership needs. In association with Glass’s, CarweB and Codeweavers.