The Olympics

Olympic Stadium London 2020 - DSM Design Ltd

Corporate Hospitality at the Olympics

Prestige Ticketing were appointed as the official hospitality supplier for the London Olympics Games 2012. The company was specifically set up to run this event by Sodexho and Mike Burton Group, who had already carried out the same process for the Rugby World Cup 2007, 2011 and 2015 and we had previously supported them on these projects.

For London 2012 we were asked to create several sales brochures and in particular we won the contract to produce all of the menus and all hospitality materials required.

Olympic_Brochure_spreadandcover_DSM
Olympics Day 12 - Athletics
London 2020 Olympics Menus - DSM design ltd

Eyes on the Menu

As Prestige were running all the games venues including The Park, Wimbledon, Dorney Lake and Greenwich they required a range of printed items including menus, car park passes, luggage tickets, cloakroom tickets, bar menus and more for each Olympic venue. This was one of the most challenging contracts we have ever won requiring exacting production management and scheduling.

Printing and Project Management

In total we had to produce over 175 different menus. We worked closely with our printing partner to ensure these were produced to the highest standard and delivered on time. A print and design detailed schedule was drawn up to work out when the design and artwork stages had to be completed. All of this was to meet specified delivery deadlines that LOCOG placed on contractors needing access to the site. We also used special effects like spot UV varnish and foil blocking to create the most prestigious menus. Our MD was lucky enough to be invited to the dress rehearsal and saw the end result in use. A day he won’t forget in a hurry.

London 2020 Olympics Are You Ready - DSM Design Ltd
London Olympics 2020 Banners - DSM Design Ltd
Olympic Banner Stand - DSM Design Ltd

Display and Exhibition Material

To support the sales team, DSM advised and created a series large pop up display and large roller panels to be used at exhibitions and events. One panel created for a London based event featured 4m high canvas backdrops which ran down the walls behind the clients’ space. Prestige managed to acquire excellent exhibition space which along with our displays created an impressive presence.

Olympic Cycling London 2020

Press Ads and Digital Marketing

In addition to the POS and display material, DSM helped produce a series of adverts for both printed publications and for the web. These ads appeared on websites and publications such as The Financial Times, The Guardian, The Telegraph, The Mail and The Times. DSM helped Prestige with their digital marketing in order to drive traffic and sell the London 2012 tickets. Overall the campaign with Prestige Ticketing was successful and the sales targets were hit.

London 2020 Olympics Promo Banner - DSM design ltd
DSM Design LTD - Brand Logo

Get in Touch with DSM Design

Contact DSM Design today for your corporate projects. You can reach us on 01202 048079 or through our online form.

Latest News

View All Articles