Corporate Hospitality at the Olympics
Prestige Ticketing were appointed as the official hospitality supplier for the London Olympics Games 2012. The company was specifically set up to run this event by Sodexho and Mike Burton Group, who had already carried out the same process for the Rugby World Cup 2007, 2011 and 2015 and we had previously supported them on these projects.
For London 2012 we were asked to create several sales brochures and in particular we won the contract to produce all of the menus and all hospitality materials required.
Eyes on the Menu
As Prestige were running all the games venues including The Park, Wimbledon, Dorney Lake and Greenwich they required a range of printed items including menus, car park passes, luggage tickets, cloakroom tickets, bar menus and more for each Olympic venue. This was one of the most challenging contracts we have ever won requiring exacting production management and scheduling.
Printing and Project Management
In total we had to produce over 175 different menus. We worked closely with our printing partner to ensure these were produced to the highest standard and delivered on time. A print and design detailed schedule was drawn up to work out when the design and artwork stages had to be completed. All of this was to meet specified delivery deadlines that LOCOG placed on contractors needing access to the site. We also used special effects like spot UV varnish and foil blocking to create the most prestigious menus. Our MD was lucky enough to be invited to the dress rehearsal and saw the end result in use. A day he won’t forget in a hurry.
Display and Exhibition Material
To support the sales team, DSM advised and created a series large pop up display and large roller panels to be used at exhibitions and events. One panel created for a London based event featured 4m high canvas backdrops which ran down the walls behind the clients’ space. Prestige managed to acquire excellent exhibition space which along with our displays created an impressive presence.
Press Ads and Digital Marketing
In addition to the POS and display material, DSM helped produce a series of adverts for both printed publications and for the web. These ads appeared on websites and publications such as The Financial Times, The Guardian, The Telegraph, The Mail and The Times. DSM helped Prestige with their digital marketing in order to drive traffic and sell the London 2012 tickets. Overall the campaign with Prestige Ticketing was successful and the sales targets were hit.